NIke has a campaign running at the moment called “Free Face” this was one of the more recent installments of the campaign. It is an interactive building projection that allows people to create sounds and bend the building by flexing and stretching the shoe.
A very cool hands on experience that lets consumers interact with their shoe.
Axe continuously creates some innovative digital and interactive work throughout the world and this recent campaign shows just what they are capable of doing. With the launch of Axe Anarchy in Sydney Australia, Axe decided to create the world first invisible advert.
It was done through the clever use of LCD screens and polarized lenses.
The Coca-Cola Happiness Machine (for Couples on valentines day)
INTRODUCING ‘LOUDER THAN WORDS’.
A GLOBAL SHOWCASE OF THE VERY BEST IN ACTIVATION. THIS IS HOW ACTIVATIONS ARE DONE.
Augmented reality - Digital Pop-Up book
This is an augmented reality book full of different poems, you get to hold the words in your hands.
It’s starting to look as if some day we wont need to walk into shops in order to buy the products they sell.
A Little bit of clever thinking by Heineken.
