January 2011
4 posts
WatchTide Loads of Hope. During Hurricane Katrina, Tide set up huge launderettes for displaced residents of New Orleans to use, free of charge, to wash their clothes and linen. Tide has once again offered a solution in a time of crisis.
This brand’s use of CSI is a prime example of the value that can be gained from both parties when a brand finds deeply synergistic social investment.
