Brand_Activation

According to Trend Watching, the developed world should keep an eye on emerging countries (including South Africa) as we are set to steal the innovation crown.

Interesting site which provides a platform for artists and art enthusiasts to get involved in projects and contribute to a collective art project. Some of their projects are really cool and, frankly, a little weird. But I particularly like the “free your pockets” project…

Shopper marketing is fast becoming a discipline not to be ignored, especially as the world’s biggest retailers and retail brands continue to invest heavily year on year. The only thing that this article has probably overlooked is the fact that here in South Africa, shopper marketing is not really a brand new concept. For sometime now we have recognised the differences between a consumer and shopper and have realised the need to tailor messaging to these different mindsets.